What is Ratio Analysis?
Ratio analysis is the main source of analysis of financial
statements for a given period. You can do an analysis of the performance of the
financial statements. It can do on any financial statement. As we know the main
financial statements are statements of financial position (Balance Sheet),
Statement of Profit or Loss. Ratio analysis helps to understand the behavior of
the company assets and other financial items. Ratios are the most reliable way
to analyze the business or operation. Ratios help in the ways below to the
organizations.
· It helps to compare the periodical data.
· It helps to understand the financial position.
· It helps to identify future financial behavior
and issues.
· It helps to forecast and plan the strategies for
the business or operation.
· It helps to get the technical decisions.
· It acts as a benchmark.
Limitations of Ratio Analysis
· Historical Information
Financial Statements show historical data;
hence the ratios cannot show the 100% accurate data for the futuristic data
analysis.
· Manipulation of financial statements
We have seen many instances of manipulating
financial statements in the world. You may remember the company “Enron” once
became the world number one ranked company manipulating their financial
statements. Because of the manipulation of the financial they could show a
larger revenue and could sell their shares at soaring prices in the stock
market.
· Inflation Effect
Inflation always influences the financial
performance of the company. The data has been presented via ratios based on a
particular inflation rate in history. But inflation is changing every day and
every time.
· Change in Accounting policies
Accounting policies are changing
periodically. If we compare the historical data which is older like 10 years
with the current year, there can be accounting policy changes during this
period. Also, there are minor changes between industry and companies too.
· Seasonal Effects
Financial performances differ from time to
time and season to season, there are off season and on season. Also, there are
climate seasons such as winter, Spring, Summer, Fall.
· Operational Changes
It is difficult to compare the revenue models of a company with another company because the policies, procedures and other conditions can vary from company to company.
Types of Ratio Analysis
There are four types of Ratio Analysis in practice.
- 1. Liquidity Ratios
- 2. Profitability Ratios
- 3. Leverage Ratios
- 4. Activity Ratios/Efficiency Ratio
#1. Liquidity Ratios
Liquidity ratios are used to measure the company’s
liquidity. This measures the short-term capacity of payments. If the ratio is
high, the company has a prominent cash position. We can call the cash position
good if the liquidity ratio is more than one.
1.1 Current Ratio
Current ratio shows how much current assets are available to
pay off the current liabilities. Current Assets include Inventory, Debtors,
Prepayments, Cash at Bank, Cash in Hand etc. Current Liabilities include
Creditors, Short term Loans and Bank overdraft, Other Payables.
Current Ratio = Current Assets / Current Liabilities
1.2 Quick ratio/Acid Test Ratio
It is same as current ratio, but the more liquidate. The
calculation is done without considering the inventory.
Quick Ratio = Quick Assets / Current Liabilities
Quick Assets are being calculated as below.
Quick Assets = Current Assets - Inventory
1.3 Cash Ratio
It only includes the assets which are highly liquidate or which
can be immediately converted into cash.
Cash Ratio = (Cash + Marketable Securities) / Current
Liabilities
#2. Profitability Ratio
It is about the efficiency of profit making. It measures the
capacity of earnings based on the employed capital.
2.1 Gross Profit Ratio
Gross profit ratio calculated by dividing the gross profit
by net revenue.
Gross Profit Ratio = (Gross Profit / Net Revenue) X 100
Net revenue is being calculated as below. It means that the
Gross sales netting with the Sales returns. Normally we can get the gross
profit from the profit and loss account. The gross profit is the profit before
the operational expenses. It is net Revenue minus Cost of Goods Sold as below.
Net Revenue = Sales - Returned Sales
Gross Profit = Net Revenue - Cost of the Sold Goods
The cost of sales consists of the direct costs incurred to
produce goods and services. It includes Raw Material cost, Labor cost etc.
2.2 Operating Ratio
This function calculates the Operational expenses subject to
the Net Revenue.
Operating Ratio = ((Cost of the Sold Goods + Operating
Expenses) / Net Revenue) X 100
The only new part here is Operating expenses. We have other
parts in the above. Operating expenses consist below main categories. Administration
Expenses, Selling and Marketing expenses, Finance Expenses, Information
Technology Expenses.
2.3 Net Profit Ratio
You need to take the net profit after tax which is the
ultimate profit for shareholders.
Net Profit Ratio = (Net Profit after Tax / Net
Revenue) X 100
Return on Capital Employed (ROCE)
Return on capital employed = (Profits Before Interest and
Taxes /Capital Employed) X 100
Earnings per Share
Earnings Per Share = Profit Available to Equity
Shareholders / Weighted Average Outstanding Shares
#3. Leverage Ratios
3.1 Debt to Equity Ratio
This indicates the ratio of combination between equity and
debt. The ratio should not exceed 2:1.
Debt to Equity Ratio = Total Debts / Total Equity
3.2 Debt Ratio
This measures how much liabilities have against Total
Assets. Here we divide the Total Liabilities by the Total Assets. You can get the
Total liability directly statement of financial position or you can deduct
total equity from the total assets.
Debt Ratio = Total Liabilities / Total Assets
3.3 Proprietary Ratio
This measures how much shareholders have invested out of
total assets. You need to divide Shareholder funds by Total Assets.
Proprietary Ratio = Shareholder Funds / Total Assets
3.4 Interest Coverage Ratio
This function measures the ability to pay the interest
expenses in the company.
Interest Coverage Ratio = Earnings Before Interest and
Taxes / Interest Expense
#4. Activity Ratios/Efficiency Ratio
4.1 Working Capital Turnover Ratio
We can use this equation to find how efficiently company
funds have been used during the period.
Working Capital Turnover Ratio = Net Sales / Net
Working Capital
4.2 Inventory Turnover Ratio
This function measures how efficiently do the conversion of
inventory to sales for a given period.
Inventory Turnover Ratio = Cost of Goods Sold /
Average Inventory
4.3 Asset Turnover Ratio
This is an important ratio measurement. This computes how
much is the earning against the assets of the company for a given period.
Asset Turnover Ratio = Net Revenue / Assets
4.4 Debtors Turnover Ratio
If the company makes the sales on a credit basis, this ratio
is very important, and the credit controller should act to keep this ratio at an
efficient level. It measures how efficiently debtors collected in the period.
Debtors Turnover Ratio = Credit Sales / Average
Debtors

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